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power. It seems to pop up precisely when we attempt to avoid it, while it fails to appear where one would clearly expect it to dwell.
When some procedure is denounced as 'ideological par excellence', one can be sure that its inversion is no less ideological. For example, among the procedures generally acknowledged as 'ideological' is definitely the eternalization of some historically limited condition, the act of discerning some higher Necessity in a contingent occurrence (from the grounding of male domination in the 'nature of things' to interpreting AIDS as a punishment for the sinful life of modern man; or, at a more intimate level, when we encounter our 'true love', it seems as if this is what we have been waiting for all our life, as if, in some mysterious way, all our previous life has led to this encounter . . .): the senseless contingency of the real is thus 'internalized', symbolized, provided with Meaning. Is not ideology, however, also the opposite procedure of failing to notice the necessity, of misperceiving it as an insignificant contingency (from the psychoanalytic cure, in which one of the main forms of the analysand's resistance is his insistence that his symptomatic slip of tongue was a mere lapse without any signification, up to the domain of economics, in which the ideological procedure par excellence is to reduce the crisis to an external, ultimately contingent occurrence, thus failing to take note of the inherent logic of the system that begets the crisis)? In this precise sense, ideology is the exact opposite of internalization of the external contingency: it resides in externalization of the result of an inner necessity, and the task of the critique of ideology here is precisely to discern the hidden necessity in what appears as a mere contingency.
The most recent case of a similar inversion was provided by the way Western media reported on the Bosnian war. The first thing that strikes the eye is the contrast to the reporting on the 1991 Gulf War, where we had the standard ideological personification:
Instead of providing information on social, political or religious trends and antagonisms in Iraq, the media ultimately reduced the conflict to a quarrel with Saddam Hussein, Evil Personified, the outlaw who excluded himself from the civilized international community. Even more than the destruction of Iraq's military forces, the true aim was presented as psychological, as the humiliation of Saddam who was to 'lose face'. In the case of the Bosnian war, however, notwithstanding isolated cases of the demonization of the Serbian president Milosevič, the predominant attitude reflects that of a quasianthropological observer. The media outdo one another in giving us lessons on the ethnic and religious background of the conflict; traumas hundreds of years old are being replayed and acted out, so that, in order to understand the roots of the conflict, one has to know not only the history of Yugoslavia, but the entire history of the Balkans from medieval times. . . . In the
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