an ideology as such -- these elements, rather, function as 'free-floating signifiers' whose meaning is fixed by the mode of their hegemonic articulation. Ecology, for example, is never 'ecology as such', it is always enchained in a specific series of equivalences: it can be conservative (advocating the return to balanced rural communities and traditional ways of life), etatist (only a strong state regulation can save us from the impending catastrophe), socialist (the ultimate cause of ecological problems resides in the capitalist profit-orientated exploitation of natural resources), liberal-capitalist (one should include the damage to the environment in the price of the product, and thus leave the market to regulate the ecological balance), feminist (the exploitation of nature follows from the male attitude of domination), anarchic selfmanagerial (humanity can survive only if it reorganizes itself into small self-reliant communities that live in balance with nature), and so on. The point, of course, is that none of these enchainments is in itself 'true', inscribed in the very nature of the ecological problematic: which discourse will succeed in 'appropriating' ecology depends on the fight for discursive hegemony, whose outcome is not guaranteed by any underlying necessity or 'natural alliance'. The other inevitable consequence of such a notion of hegemonic articulation is that etatist, conservative, socialist, and so on, inscription of ecology does not designate a secondary connotation that supplements its primary 'literal' meaning: as Derrida would have put it, this supplement retroactively (re)defines the very nature of 'literal' identity -- a conservative enchainment, for example, throws a specific light on the ecological problematic itself ('due to his false arrogance, man forsook his roots in the natural order', etc.).

2. What follows is the step from 'in-itself' to 'for-itself', to ideology in its otherness-externalization: the moment epitomized by the Althusserian notion of Ideological State Apparatuses (ISA) that designate the material existence of ideology in ideological practices, rituals and institutions. 14 Religious belief, for example, is not merely or even primarily an inner conviction, but the Church as an institution and its rituals (prayer, baptism, confirmation, confession . . .) which, far from being a mere secondary externalization of the inner belief, stand for the very mechanisms that generate it. When Althusser repeats, after Pascal: 'Act as if you believe, pray, kneel down, and you shall believe, faith will arrive by itself', he delineates an intricate reflective mechanism of retroactive, 'autopoetic' foundation that far exceeds the reductionist assertion of the dependence of inner belief on external behaviour. That is to say, the implicit logic of his argument is: kneel down and you shall believe that you knelt down because of your belief -- that is,

-12-

Questia Media America, Inc. www.questia.com

Publication Information: Book Title: Mapping Ideology. Contributors: Slavoj Žižek - editor. Publisher: Verso. Place of Publication: London. Publication Year: 1994. Page Number: 12.