The most elementary definition of ideology is probably the well-known phrase from Marx's Capital: 'Sie wissen das nicht, aber sie tun es' -- 'they do not know it, but they are doing it'. The very concept of ideology implies a kind of basic, constitutive naivety: the misrecognition of its own presuppositions, of its own effective conditions, a distance, a divergence between so-called social reality and our distorted representation, our false consciousness of it. That is why such a 'naive consciousness' can be submitted to a critical-ideological procedure. The aim of this procedure is to lead the naive ideological consciousness to a point at which it can recognize its own effective conditions, the social reality that it is distorting, and through this very act dissolve itself. In the more sophisticated versions of the critics of ideology -- that developed by the Frankfurt School, for example -- it is not just a question of seeing things (that is, social reality) as they 'really are', of throwing away the distorting spectacles of ideology; the main point is to see how the reality itself cannot reproduce itself without this so-called ideological mystification. The mask is not simply hiding the real state of things; the ideological distortion is written into its very essence.

We find, then, the paradox of a being which can reproduce itself only in so far as it is misrecognized and overlooked: the moment we see it 'as it really is', this being dissolves itself into nothingness or, more precisely, it changes into another kind of reality. That is why we must avoid the simple metaphors of demasking, of throwing away the veils which are supposed to hide the naked reality.

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But all this is already well known: it is the classic concept of ideology as 'false consciousness', misrecognition of the social reality which is part of this reality itself. Our question is: Does this concept of ideology as a naive consciousness still apply to today's world? Is it still operating today? In the Critique of Cynical Reason, a great bestseller in Germany, ¹⁸ Peter Sloterdijk puts forward the thesis that ideology's dominant mode of functioning is cynical, which renders impossible -- or, more precisely, vain -- the classic critical-ideological procedure. The cynical subject is quite aware of the distance between the ideological mask and the social reality, but he none the less still insists upon the mask. The formula, as proposed by Sloterdijk, would then be: 'they know very well what they are doing, but still, they are doing it'. Cynical reason is no longer naive, but is a paradox of an enlightened false consciousness: one knows the falsehood very well, one is well aware of a particular interest hidden behind an ideological universality, but still one does not renounce it.

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