What distinguishes this Pascalian 'custom' from insipid behaviourist wisdom ('the content of your belief is conditioned by your factual behaviour') is the paradoxical status of a belief before belief: by following a custom, the subject believes without knowing it, so that the final conversion is merely a formal act by means of which we recognize what we have already believed. In other words, what the behaviourist reading of Pascalian 'custom' misses is the crucial fact that the external custom is always a material support for the subject's unconscious.

[. . .]

Kafka, Critic of Althusser

The externality of the symbolic machine ('automaton') is therefore not simply external: it is at the same time the place where the fate of our internal, most 'sincere' and 'intimate' beliefs is in advance staged and decided. When we subject ourselves to the machine of a religious ritual, we already believe without knowing it; our belief is already materialized in the external ritual; in other words, we already believe unconsciously, because it is from this external character of the symbolic machine that we can explain the status of the unconscious as radically external -- that of a dead letter. Belief is an affair of obedience to the dead, uncomprehended letter. It is this short circuit between the intimate belief and the external 'machine' which is the most subversive kernel of Pascalian theology.

Of course, in his theory of Ideological State Apparatuses, 25 Althusser gave an elaborated, contemporary version of this Pascalian 'machine'; but the weak point of his theory is that he or his school never succeeded in thinking out the link between Ideological State Apparatuses and ideological interpellation: how does the Ideological State Apparatus (the Pascalian 'machine', the signifying automatism) 'internalize' itself: how does it produce the effect of ideological belief in a Cause and the interconnecting effect of subjectivation, of recognition of one's ideological position? The answer to this is, as we have seen, that this external 'machine' of State Apparatuses exercises its force only in so far as it is experienced, in the unconscious economy of the subject, as a traumatic, senseless injunction. Althusser speaks only of the process of ideological interpellation through which the symbolic machine of ideology is 'internalized' into the ideological experience of Meaning and Truth: but we can learn from Pascal that this 'internalization', by structural necessity, never fully succeeds, that there is always a residue, a leftover, a stain of traumatic irrationality and senselessness sticking to it, and that this leftover, far from hindering the full submission of the subject to

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Publication Information: Book Title: Mapping Ideology. Contributors: Slavoj Žižek - editor. Publisher: Verso. Place of Publication: London. Publication Year: 1994. Page Number: 321.