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I: Structures of Interior Design, by Jean Baudrillard in The System of Objects.
[by] Jean Baudrillard. (Verso, New York, NY, 1996). pp 15-29. [Bibliographic Details] [View Documents] |
The Traditional Environment
The arrangement of furniture offers a faithful image of the familial and social
structures of a period. The typical bourgeois interior is patriarchal; its foundation
is the dining-room/bedroom combination. Although it is diversified with respect
to function, the furniture is highly integrated, centring around the sideboard or
the bed in the middle of the room. There is a tendency to accumulate, to fill and close
off the space. The emphasis is on unifunctionality, immovability, imposing presence
and hierarchical labelling. Each room has a strictly defined role corresponding to
one or another of the various functions of the family unit, and each ultimately
refers to a view which conceives of the individual as a balanced assemblage of
distinct faculties. The pieces of furniture confront one another, jostle one another,
and implicate one another in a unity that is not so much spatial as moral in
character. They are ranged about an axis which ensures a regular chronology
of actions; thanks to this permanent symbolization, the family is always present to
itself. Within this private space each piece of furniture in turn, and each room, internalizes
its own particular function and takes on the symbolic dignity pertaining to
it -- then the whole house puts the finishing touch to this integration of interpersonal
relationships within the semi-hermetic family group.
All this constitutes an organism whose structure is the patriarchal relationship
founded on tradition and authority, and whose heart is the complex affective
relationship that binds all the family members together. Such a family home is a
specific space which takes little account of any objective decorative requirements,
because the primary function of furniture and objects here is to personify human
relationships, to fill the space that they share between them, and to be inhabited by
a soul.
[9]
The real dimension they occupy is captive to the moral dimension which it
is their job to signify. They have as little autonomy in this space as the various
family members enjoy in society. Human beings and objects are indeed bound
together in a collusion in which the objects take on a certain density, an emotional
value -- what might be called a `presence' . What gives the houses of our childhood
such depth and resonance in memory is clearly this complex structure of interiority,
and the objects within it serve for us as boundary markers of the symbolic configuration
known as home. The caesura between inside and outside, and their formal
opposition, which falls under the social sign of property and the psychological
sign of the immanence of the family, make this traditional space into a closed
transcendence. In their anthropomorphism the objects that furnish it become household
gods, spatial incarnations of the emotional bonds and the permanence of
the family group. These gods enjoyed a gentle immortality until the advent of a
modern generation which has cast them aside, dispersed them -- even, on occasion,
reinstated them in an up-to-date nostalgia for whatever is old. As often with gods,
furniture too thus gets a second chance to exist, and passes from a naive utility into
a cultural baroque.
The dining-room/bedroom pattern -- an arrangement of movable property
closely bound up with the house as immovable property -- continues to be widely
pitched by advertisers to a vast public. Department stores such as Lévitan and
Galeries Barbès still titillate the collective taste with evocations of `decorative`
ensembles -- despite the fact that contours are now `stylized', despite the fact that
decoration is out of favour. This furniture still sells, not because it is cheaper but
because it embodies the official certainties of the group and enjoys the sanction of
The Modern Object Liberated in Its Function
The style of furniture changes as the individual's relationships to family and
society change. Corner divans and beds, coffee tables, shelving -- a plethora of new
elements are now supplanting the traditional range of furniture. The organization
of space changes, too, as beds become day-beds and sideboards and wardrobes
give way to built-in storage. Things fold and unfold, are concealed, appear only
when needed. Naturally such innovations are not due to free experiment: for
the most part the greater mobility, flexibility and convenience they afford are the
result of an involuntary adaptation to a shortage of space -- a case of necessity
being the mother of invention. Whereas the old-fashioned dining-room was heavily
freighted with moral convention, `modern' interiors, in their ingeniousness, often
give the impression of being mere functional expedients. Their `absence of style' is
in the first place an absence of room, and maximum functionality is a solution
of last resort whose outcome is that the dwelling-place, though remaining closed
to the outside, loses its internal organization. Such a restructuring of space and
the objects in it, unaccompanied by any reconversion, must in the first instance be
considered an impoverishment.
The modern set of furniture, serially produced, is thus apparently destructured
yet not restructured, nothing having replaced the expressive power of the old
symbolic order. There is progress, nevertheless: between the individual and these
objects, which are now more supple in their uses and have ceased to exercise
or symbolize moral constraint, there is a much more liberal relationship, and in
particular the individual is no longer strictly defined through them relative to his
family.
[10]
Their mobility and multifunctionality allow him to organize them more
Now, just so long as the object is liberated only in its function, man equally is
liberated only as user of that object. This too is progress, though not a decisive turningpoint.
A bed is a bed, a chair is a chair, and there is no relationship between them
so long as each serves only the function it is supposed to serve. And without
such a relationship there can be no space, for space exists only when it is opened
up, animated, invested with rhythm and expanded by a correlation between
objects and a transcendence of their functions in this new structure. In a way space
is the object's true freedom, whereas its function is merely its formal freedom. The
The Model Interior
Modular Components
This elusive space, which is no longer either a confined externality nor an interior
refuge, this freedom, this `style' which is indecipherable in the serial object because
it is subordinated to that object's function, may nevertheless be encountered
in model interiors, which embody a new emerging structure and a significant
evolution.
[12]
Leafing through such glossy magazines as Maison Française or Mobilier et
Décoration [Furniture and Decoration],
[13]
one cannot fail to notice two alternating
themes. The first reaches for the sublime, presenting houses beyond compare:
old eighteenth-century mansions, miraculously well-equipped villas, Italian
gardens heated by infra-red rays and populated by Etruscan statuettes -- in short,
the world of the unique, leaving the reader no alternative (so far as sociological
generalization is concerned, at any rate) but contemplation without hope.
Aristocratic models such as these, by virtue of their absolute value, are what
underpin the second theme, that of modern interior decoration and furnishing. The
objects and furniture proposed here, though they are high in `status' value, do
impinge on sociological reality: they are not dream creations without commercial
significance but, rather, models in the proper sense of the word. We are no longer in
These models of the home-furnishing avant-garde are organized around the
basic distinction between COMPONENTS and SEATING; the practical imperative
they obey is that of INTERIOR DESIGN, or syntagmatic calculation, to which may
be contrasted, as seats are to components, the general concept of ATMOSPHERE.
TECMA: Extensible and interlocking components. Can be transformed or
enlarged. Harmonious -- they create a perfectly matching set of furniture.
Functional -- they answer all the needs of modern living. And they meet all
your furnishing requirements -- bookshelves, bar, radio, cupboards, wardrobe,
desk space, cabinets, dresser, drawers, display unit, file storage, hideaway
table...
TECMA is available in oiled teak or finished mahogany.
OSCAR: Put your OSCAR environment together with your own hands!
Exciting! Unprecedented!
The OSCAR furniturama is a set of specially pre-cut components. Discover
the fun of designing a miniature three-dimensional model of your furniture,
in colour and just the right size to handle! You can build your model and
change it around to your heart's content -- all in the comfort of your own
home!
Then, with perfect confidence, order your original and personal OSCAR
furniture -- soon to be the pride of your household!
MONOPOLY: Every MONOPOLY ensemble is your personality's best friend. A
high-quality cabinetwork system, in teak or makoré. Jointing and assembling
leave no traces. Four-sided components can be put together in an infinite
variety of ways -- an infinite variety of genuine furniture adapted to your own
particular tastes, size requirements and needs.
These are multi-combinable single-block components. You're sure to want
them so that you too can give your home that refined atmosphere you've been
dreaming about.
These examples reveal how the functional object is being transcended by a new
kind of practical organization, Symbolic values, and along with them use values,
are being supplanted by organizational values. The substance and form of the old
furniture have been abandoned for good, in favour of an extremely free interplay
of functions. These objects are no longer endowed with a `soul', nor do they invade
us with their symbolic presence: the relationship has become an objective one,
founded on disposition and play. The value this relationship takes on is no longer
of an instinctive or a psychological but, rather, of a tactical kind. What such objects
embody is no longer the secret of a unique relationship but, rather, differences,
and moves in a game. The former radical closure has disappeared, in parallel with
a distinct change in social and interpersonal structures.
Walls and Daylight
The rooms and the house themselves now transcend the traditional dividing-line
of the wall, which formerly made them into spaces of refuge. Rooms open into one
another, everything communicates, and space is broken up into angles, diffuse
areas and mobile sectors. Rooms, in short, have been liberalized. Windows are no
longer imposed upon the free influx of air and light -- a light which used to come
from outside and settle upon objects, illuminating them as though from within. Now
there are quite simply no windows, and a freely intervening light has become a
universal function of the existence of things. In the same way objects have lost the
substantiality which was their basis, the form which enclosed them whereby man
made them part of his self-image: it is now space which plays freely between them,
and becomes the universal function of their relationships and their `values'.
Lighting
Many significant features of this general evolution might be pointed out. The
tendency for light sources to be made invisible is a case in point. `A recessed ceiling
conceals perimeter neon fixtures for general diffuse lighting.' `Uniform lighting is
ensured by neon tubes concealed in various places: the full length of the recessed
Mirrors and Portraits
Another symptomatic change is the disappearance of looking-glasses and mirrors.
A psycho-sociology of the mirror is overdue, especially in the wake of so much
metaphysics. The traditional peasant milieu had no mirrors, perhaps even feared
them as somewhat eerie. The bourgeois interior, by contrast, and what remains
of that interior in present-day serially produced furniture, has mirrors in profusion,
hung on the walls and incorporated into wardrobes, sideboards, cabinets or
panelling. As a source of light, the mirror enjoys a special place in the room. This
is the basis of the ideological role it has played, everywhere in the domestic world
of the well-to-do, as redundancy, superfluity, reflection: the mirror is an opulent
object which affords the self-indulgent bourgeois individual the opportunity to
exercise his privilege -- to reproduce his own image and revel in his possessions. In
a more general sense we may say that the mirror is a symbolic object which not
only reflects the characteristics of the individual but also echoes in its expansion
the historical expansion of individual consciousness. It thus carries the stamp of
approval of an entire social order: it is no coincidence that the century of Louis XIV
is epitomized by the Hall of Mirrors at Versailles, nor that, in more recent times,
the spread of mirrors in apartments coincided with the spread of the triumphal
Pharisaism of bourgeois consciousness, from Napoleon III to Art Nouveau. But
things have changed. There is no place in the functional ensemble for reflection
for its own sake. The mirror still exists, but its most appropriate place is in the
Something else, too, has disappeared in tandem with mirrors: the family
portrait, the wedding photograph in the bedroom, the full-length or half-length
portrait of the master of the house in the drawing-room, the framed close-ups of
the children almost everywhere. All these, constituting a sort of diachronic
mirror of the family, disappear along with mirrors themselves when a certain level
of modernity is reached (although this has not happened as yet on any wide scale).
Even works of art, whether originals or reproductions, no longer have a part to
play as an absolute value, but merely in a combining mode. The success of prints
as decoration in contrast to framed pictures is in part to be explained by their lower
absolute value, and hence greater value in association. No object, any more than
lights and mirrors, must be allowed to regain too intense a focus.
Clocks and Time
Another illusion forsworn by the modern interior is the illusion of time. An
essential object has vanished: the clock. It is worth recalling that although the centre
of the peasant room is the fire and fireplace, the clock is nevertheless a majestic
and living element therein. In the bourgeois or petty-bourgeois interior it takes
the form of the clock that so often crowns the marble mantelpiece, itself usually
dominated by a mirror above -- the whole ensemble constituting the most extraordinary
symbolic résumé of bourgeois domesticity. The clock is to time as the
mirror is to space. Just as the relationship to the reflected image institutes a
closure and a kind of introjection of space, so the clock stands paradoxically for the
permanence and introjection of time. Country clocks are among the most soughtafter
of objects, precisely because they capture time and strip it of surprises within
the intimacy of a piece of furniture. There is nothing in the world more reassuring.
The measuring of time produces anxiety when it serves to assign us to social tasks,
but it makes us feel safe when it substantializes time and cuts it into slices like an
object of consumption. Everybody knows from experience how intimate a ticking
clock can make a place feel; the reason is that the clock's sound assimilates the place
to the inside of our own body. The clock is a mechanical heart that reassures us
about our own heart. It is precisely this process of infusion or assimilation of
the substance of time, this presence of duration, which is rejected, just like all
other returns to inwardness, by a modern order based on externality, spatiality and
objective relationships.
Towards a Sociology of Interior Design?
It is the whole world of Stimmung that has disappeared, the world of `natural'
harmony between movements of the emotions and the presence of things: an
internalized atmosphere as opposed to the externalized atmosphere of modern
`interiors'. Today, value resides neither in appropriation nor in intimacy but in
information, in inventiveness, in control, in a continual openness to objective
messages -- in short, in the syntagmatic calculation which is, strictly speaking, the
foundation of the discourse of the modern home-dweller.
The entire conception of decoration has changed too. Traditional good
taste, which decided what was beautiful on the basis of secret affinities, no longer
has any part here. That taste constituted a poetic discourse, an evocation of self-contained
objects that responded to one another; today objects do not respond
to one another, they communicate -- they have no individual presence but merely,
at best, an overall coherence attained by virtue of their simplification as components
of a code and the way their relationships are calculated. An unrestricted
combinatorial system enables man to use them as the elements of his structural
discourse.
Advertising widely promotes this new conception of decoration: `Create a
livable and well-organized three-room flat in 30 square metres!'; `Multiply your flat
by four!' More generally, it always talks of interior decorating in terms of problems
and solutions, and it is here, rather than in `good taste', that the current direction
of decoration is to be found: it is no longer a matter of setting up a theatre of objects
or creating an ambience, but of solving a problem, devising the subtlest possible
response to a complicated set of conditions, mobilizing a space.
In the case of serial objects, the possibilities of this functional discourse are
reduced. Objects and furniture of this kind are dispersed elements whose syntactic
links are not evident; to the degree that they are arranged in a calculated way,
the organizing principle is penury, and the objects appear impoverished in their
abstraction. This is a necessary abstraction, however, for it provides the basis, at the
level of the model, for the homogeneity of the elements in functional interaction.
First of all man must stop mixing himself up with things and investing them
with his own image; he will then be able, beyond the utility they have for him, to
project onto them his game plan, his calculations, his discourse, and invest these
manoeuvres themselves with the sense of a message to others, and a message to
oneself. By the time this point is reached the mode of existence of `ambient' objects
will have changed completely, and a sociology of furnishing will perforce have given
way to a sociology of interior design.
[15]
Both the images and the discourse of advertising attest to this development:
the discourse, by placing the subject directly on the stage as actor and manager,
in both the indicative and the imperative moods; the images, to the contrary,
by leaving the subject out, for his presence would, in a way, be an anachronism.
The subject is himself the order he puts into things, and this order excludes redundancy:
man has simply to remove himself from the picture. His presence has
accomplished its task. What man now creates is a space, not a décor, and whereas
the figure of the master of the house was a normal part -- indeed, the clearest
connotation -- of the traditional décor, a signature is thoroughly alien to any
`functional' space.
Man the Interior Designer
We are beginning to see what the new model of the home-dweller looks like: `man
the interior designer' is neither an owner nor a mere user -- rather, he is an active
engineer of atmosphere. Space is at his disposal like a kind of distributed system,
and by controlling this space he holds sway over all possible reciprocal relations
between the objects therein, and hence over all the roles they are capable of
assuming. (It follows that he must also be `functional' himself: he and the
space in question must be homogeneous if his messages of design are to leave him
and return to him successfully.) What matters to him is neither possession nor
enjoyment but responsibility, in the strict sense which implies that it is at all times
possible for him to determine `responses'. His praxis is exclusively external. This
modern home-dweller does not `consume' his objects. (Here again, `taste' no longer
has the slightest part to play, for in both its meanings it refers us back to self-contained
objects whose form contains an `edible' substance, so to speak, which
There is clearly something abstract about this model of the `functional' homedweller.
Advertising would like us to believe that modern man no longer
fundamentally needs his objects, that all he has to do now is operate among them
as an intelligent technician of communications. Our environment however, is a
directly experienced mode of existence, and it is very abstract indeed to apply to
it computational and informational models borrowed from the purely technical
realm. Furthermore, this objectivizing approach is accompanied by a cascade of
ambiguous phraseology -- `to your own taste', `to your own measurements',
`personalization', `the atmosphere will be yours alone', and so forth -- which
appears to contradict that approach but in fact covers for it. The objective game
which man the interior designer is invited to play is invariably taken over by the
double-dealing of advertising. Yet the game's very logic conveys with it the image
of a general strategy of human relations, the image of a human project, of a modus
vivendi for the technical age -- a genuine change of civilization whose impact may be
discerned even in everyday life.
Consider the object for a moment: the object as humble and receptive
supporting actor, as a sort of psychological slave or confidant -- the object as
directly experienced in traditional daily life and illustrated throughout the history
of Western art down to our own day. This object was the reflection of a total order,
bound up with a well-defined conception of decor and perspective, substance and
form. According to this conception, the form is an absolute dividing-line between
inside and outside. Form is a rigid container, and within it is substance. Beyond
their practical function, therefore, objects -- and specifically objects of furniture
-- have a primordial function as vessels, a function that belongs to the register
of the imaginary.
[16]
This explains their psychological receptiveness. They are the
What we glimpse today in modern interiors is the coming end of this order
of Nature; what is appearing on the horizon, beyond the break-up of form, beyond
the dissolution of the formal boundary between inside and outside and of the
whole dialectic of being and appearance relating to that boundary, is a qualitatively
new kind of relationship, a new kind of objective responsibility. As directly
experienced, the project of a technological society implies putting the very idea
of genesis into question and omitting all the origins, received meanings and
`essences' of which our old pieces of furniture remained concrete symbols; it implies
practical computation and conceptualization on the basis of a total abstraction, the
Although it is different in kind from the traditional procreative order, this
modern order nevertheless also depends on a basic symbolic system. Whereas the
earlier civilization, founded on the natural order of substances, may be said to have
been underpinned by oral structures, the modern order of production, calculation
and functionality must be viewed as a phallic order linked to the enterprise
whose goal is the supersession and transformation of the given and the opening
up of new objective structures; but it is at the same time a faecal order founded on
an abstraction or quintessence meant to inform a homogeneous material world, on
the measuring off and division of material reality, on a great anal aggressiveness
sublimated into play, discourse, ordering, classifying and placement.
The organizing of things, even when in the context of technical enterprise it
has every appearance of being objective, always remains a powerful springboard
for projection and cathexis. The best evidence of this is the obsessiveness that
lies behind so many organizational projects and (of most relevance to our present
discussion) behind the will to design. Everything has to intercommunicate,
everything has to be functional -- no more secrets, no more mysteries, everything
is organized, therefore everything is clear. This is not the old slogan of the house-proud:
a place for everything and everything in its place. That obsession was
moral, today's is functional -- and explicable in terms of the faecal function, which
requires absolute conductivity in all internal organs. Here we have the basis for a
character profile of technical civilization: if hypochondria is an obsession with the
circulation of substances and the functioning of the primary organs, we might well
describe modern man, the cybernetician, as a mental hypochondriac, as someone
obsessed with the perfect circulation of messages.
Note from page 16: 1. They may also have taste and style -- or not, as the case may be.
Note from page 17: 2. We cannot help but wonder, however, whether he is not henceforward strictly defined through them
relative to society at large. On this point, see `Models and Series' below.
Note from page 18: 3. Similarly, the bourgeois and industrial revolution gradually freed the individual from his involvement
with religion, morality and family. He thus acceded to a freedom in law as an individual, but also to an actual
freedom as labour-power -- that is, the freedom to sell himself as labour-power. This parallel has nothing coincidental
about it, for there is a profound correlation here: both the serially produced `functional' object and the
social individual are liberated in their `functional' objectification, not in their singularity or in their totality as
object or person.
Note from page 19: 4. In other words, these things happen at a privileged level. And there is a sociological and a social problem
with the fact that a restricted group should have the concrete freedom to present itself, through its objects and
furniture, as a model in the eyes of an entire society. This problem will be addressed later, however -- see
`Models and Series' below.
Note from page 19: 5. A glossy magazine devoted to mass-produced products is unthinkable, the only appropriate form here
being a catalogue.
Note from page 23: 6. The mirror occasionally makes a comeback, but it does so in a baroque cultural mode, as a secondary object
-- a romantic looking-glass, say, or an antique or bull's-eye mirror. The function is no longer the same (and will
be addressed below apropos of antiques in general).
Note from page 25: 7. Roland Barthes describes this new stage as it affects cars:
Note from page 27: 8. A law of dimension also seems to come into play, however, at the level of symbolic organization: any object
above a certain size, even one with phallic significance (car, rocket), becomes a receptacle, vessel or womb,
while any below a particular size becomes penile, even if it is a bowl or a knick-knack.
Note from page 28: 9. Intellectual and artistic production, traditionally seen in terms of gifts, inspiration or genius, has never
really been anything more than an echo of this archetype.
Note from page 29: 10. As a matter of fact this model of praxis emerges clearly only when a high technical level has been attained,
or in the context of very advanced everyday objects, such as tape recorders, cars or household appliances,
whose dials, dashboards or control panels bespeak the degree of mastery and coordination required to operate
them. It should be noted that everyday life is still very largely governed by the traditional forms of praxis.
I Structures of Interior Design
[p. 16]
[p. 17]
the bourgeoisie. A further reason is that such monumental furniture (sideboard,
bed or wardrobe) and its arrangement echo the persistence of traditional family
structures across broad social strata of modern society.
[p. 18]
freely, and this reflects a greater openness in his social relationships. This, however,
is only a partial liberation. So far as the serial object is concerned, in the absence
of any restructuring of space, this `functional' development is merely an emancipation,
not (to go back to the old Marxian distinction) a liberation proper, for it
implies liberation from the function of the object only, not from the object itself. Consider
a nondescript, light, foldable table or a bed without legs, frame or canopy -- an
absolute cipher of a bed, one might say: all such objects, with their `pure'
outlines, no longer resemble even what they are; they have been stripped down
to their most primitive essence as mere apparatus and, as it were, definitively
secularized. What has been liberated in them -- and what, in being liberated, has
liberated something in man (or rather, perhaps, what man, in liberating himself,
has liberated in them) -- is their function. The function is no longer obscured by
the moral theatricality of the old furniture; it is emancipated now from ritual, from
ceremonial, from the entire ideology which used to make our surroundings into
an opaque mirror of a reified human structure. Today, at last, these objects emerge
absolutely clear about the purposes they serve. They are thus indeed free as
functional objects -- that is, they have the freedom to function, and (certainly so far
as serial objects are concerned) that is practically the only freedom they have.
[11]
[p. 19]
bourgeois dining-room was structured, but its structure was closed. The functional
environment is more open, freer, but it is destructured, fragmented into its various
functions. Somewhere between the two, in the gap between integrated psychological
space and fragmented functional space, serial objects have their being,
witnesses to both the one and the other -- sometimes within a single interior.
[p. 20]
a world of pure art, but in a world which (potentially, at least) is of interest to the
whole of society.
[p. 21]
[p. 22]
ceiling above the curtains, behind and all along the top rim of the built-in units,
beneath the upper row of cupboards, etc.' Everything suggests that the source of
light continues to be evocative of the origin of all things: even though it no longer
illuminates the family circle from the ceiling, even though it has been dispersed
and made manifold, it is apparently still the sign of a privileged intimacy, still
able to invest things with unique value, to create shadows and invent presences.
Small wonder that a system founded on the objective manipulation of simple and
homogeneous elements should strive to eliminate this last sign of internal radiance,
of the symbolic envelopment of things by look or desire.
[p. 23]
bathroom, unframed. There, dedicated to the fastidious care of the appearance that
social intercourse demands, it is liberated from the graces and glories of domestic
subjectivity. By the same token other objects are in turn liberated from mirrors;
hence, they are no longer tempted to exist in a closed circuit with their own images.
For mirrors close off space, presuppose a wall, refer back to the centre of the room.
The more mirrors there are, the more glorious is the intimacy of the room, albeit
more turned in upon itself. The current proliferation of openings and transparent
partitions clearly represents a diametrically opposed approach. (Furthermore, all
the tricks that mirrors make possible run counter to the current demand for a frank
use of materials.) A chain has definitely been broken, and there is a real logic to
the modern approach when it eliminates not only central or over-visible light
sources but also the mirrors that used to reflect them; by thus eschewing any focus
on or return to a central point, it frees space of the converging squint which gave
bourgeois décor -- much like bourgeois consciousness in general -- such a cross-eyed
view of itself.
[14]
[p. 24]
[p. 25]
[p. 26]
[p. 27]
makes them susceptible of internalization.) Instead of consuming objects, he
dominates, controls and orders them. He discovers himself in the manipulation
and tactical equilibration of a system.
[p. 28]
reflection of a whole view of the world according to which each being is a `vessel
of inwardness' and relations between beings are transcendent correlations of
substances; thus the house itself is the symbolic equivalent of the human body,
whose potent organic schema is later generalized into an ideal design for the
integration of social structures. All this makes up a complete mode of life whose
basic ordering principle is Nature as the original substance from which value is
derived. In creating or manufacturing objects, man makes himself, through the
imposition of a form (i. e. through culture), into the transubstantiator of nature.
It is the passing down of substances from age to age, from form to form, which
supplies the archetype of creativity, namely creation ab utero and the whole poetic
and metaphorical symbolic system that goes with it.
[17]
So, with meaning and value
deriving from the hereditary transmission of substances under the jurisdiction of
form, the world is experienced as given (as it always is in the unconscious and
in childhood), and the task is to reveal and perpetuate it. So too, with the form
perfectly circumscribing the object, a portion of nature is included therein, just as
in the case of the human body: the object on this view is essentially anthropomorphic.
Man is thus bound to the objects around him by the same visceral
intimacy, mutatis mutandis, that binds him to the organs of his own body, and
`ownership' of the object always tends virtually towards the appropriation of its
substance by oral annexation and `assimilation'.
[p. 29]
notion of a world no longer given but instead produced -- mastered, manipulated,
inventoried, controlled: a world, in short, that has to be constructed.
[18]
I: Structures of Interior Design
[p. nts]
...the uniformity of models seems to belie the very idea of technical performance, so `normal' driving
becomes the only possible field in which phantasies of power and invention can be invested. The car thus
transfers its phantasied power to a specific set of practices. Since we can no longer tinker with the object
itself, we are reduced to tinkering with the way it is driven... it is no longer the car's forms and functions
that call forth human dreams but, rather, its handling, and before long, perhaps, we shall be writing not
a mythology of the automobile but a mythology of driving. (`La voiture, projection de l'ego', Réaltiés,
no. 213, October 1963)
I: Structures of Interior Design, by Jean Baudrillard in The System of Objects.
[by] Jean Baudrillard. (Verso, New York, NY, 1996). pp 15-29. [Bibliographic Details] [View Documents]
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